Packaging Design

Wok Alley is a noodle brand based in Singapore, specializing in traditional egg-based pasta, typically shaped in ribbon form.

The owner approached us with a request to redesign the product packaging to make it more modern and visually appealing. Like many creative challenges, the beginning was tough, but with focus, research, and a willingness to think outside the box, we developed bold, modern shapes and unique illustrations that brought the brand to life.

This project remains one of our most heartfelt and creatively fulfilling collaborations.